Make One small change to dramatically improve how spiders see your website

 

Proof that this concept works: I created two pages with identical content. But With one of the pages I followed the advice in this article. And it currently (Sep 19, 2006)shows up as the 5th listing on the very first search results page in google! The bad page doesn't show up at all. Who knows how far down it could be. I can't find it.

I am going to cover an important topic here. Do not skip over this. !!!! You have a webpage with a lot of great information on it and you want the search engine spiders to see this important information. But what does a spider do and what does it see?

A search engine spider goes through your page and makes an index of the information. And one of the most important things they do is assign value to the content of the page. They assign this value in several different ways but one of the most important ways is by how soon the information shows up on the page. The closer to the top of the page the more important it is. So you want your keyword rich important information at the top of the page, or close to the top. This way the spider sees it and indexes it as important.

Let's do an example:

I have created two pages. They are almost identical except for one small change I made. But how the search engine spider sees them is very very different.

Here are the two pages: (You can take a peek to verify they look identical)

Vegetarian Dragons Good page Currently lists 5th in google - right on the first page!

Vegetarian Dragons Bad page Beats me how far down it lists, I can't find it.

You can take a peek and will see that they look identical. But they are not.

This is how the search engine sees the good page:

Notice how the keyword "Vegetarian Dragon" which is what this page is all about, shows up often and in the beginning portion of our page. All this early text is about our subject. And all the text I have in green is about our subject! It's great. The search engine sees all this and assigns this page as having a high value for the subject of vegetarian dragons..

Spidered Text :
Vegetarian Dragons All About Vegetarian Dragons Vegetarian Dragons Vegetarian Dragons have long been the red-headed step child of the dragon world. Since the dawn of time this species of dragon has been ridiculed and made fun of. But Vegetarian Dragons are misunderstood in the realm of dragonology. They have gotten the reputation of being docile and meek but in reality they are the meanest of all the Dragons. Wouldn't you be if other dragons always made fun of you? Why are they vegetarians? The latest research has shown that the vegetarian dragon has a very unusual three stomach system much like the cow and their diet consists predominantly of a variety of hot peppers. This is how they still generate their fire. Care and feeding of your vegetarian dragon Caring for one of this species of dragon can be a real challenge particularly because they eat much more than their meat eating counterparts. A regular dragon can thrive on one meal of a knight or princess every several months and they will spend most of their time sleeping. But a vegetarian dragon has a much faster metabolism and are required to eat on a daily basis. You don't have to feed it chili peppers or any type of hot pepper but if you do not they will not spout any fire. Different peppers for different effects One of the most fun aspects is the food variation of peppers. It is a little known fact that the color of the fire that comes from the vegetarian dragons mouth will vary depending on what kind of pepper you feed it. If you feed it red peppers it will spout red fire. If you feed it yellow peppers it will spout yellow fire. And my favorite is the bright green fire that results from feeding your dragon green peppers. Resouces to more vegetarian dragon links Dragons Dragons and meat Dragons and the vegetable eaters pepper effects on your dragon Table of Contents for the Tutorial Introduction Checklist for what to do Brainstorming ideas for your website get a free site get a paid site choosing a domain name get free web design software ftp your website Now let's add some awesome content Join the free Amazon. com affiliate program Join the AllPosters affiliate program Register with search engines Creative ways to advertise and promote your site Affinity Links Guestbooks & Bulletin Boards Write essays Submit to directories More money: Google adwords Feedback- tracking your website progress STAY MOTIVATED The Money Making Bookstore Money Making Advanced Topics Kanoodle in addition to google adsense Keywords and more keywords Design for easy search engine crawling Using a sitemap Google ads: Place them on the page properly to increase your sales Advanced article writing All Materials, unless otherwise stated are Copyright© Kalif Publishing and StormtheCastle.com If you have questions or would like to contribute you can email the owner and webmaster Will --------- Storm The Castle.com - My personal site with lots of creativity related stuff, make video games etc Castle Fiction.com Fantasy books , movies and lots more Epic-Fantasy.com - The webs only site devoted to epic fantasy and swords and sorcery The Penny Quest.com One mans quest to make a million dollars Heroic Dreams Blog The Epic fantasy blog for daily information Fantasy Forum You can discuss topics in fantasy and science fiction More Tutorials on Basic Web design issues How to register with search engines to drive traffic to your site Swapping Links with other webmasters Basics of clean web design Modify your 404 page - very important Basic web design software for free Stop Making excuses and just do it Get a counter on your site Keeping Tables straight

Now lets look at the bad page:

Our keyword shows up only twice! This is the title of the page. Then all the red has nothing to do with our subject! We finally get to the importat stuff way down the page! This page will rank poorly with the search engine - Even though they look identical to a person browsing the pages! The search engine will see this page as not very important to the subject of Vegetarian dragons.

Spidered Text :
Vegetarian Dragons All About Vegetarian Dragons Table of Contents for the Tutorial Introduction Checklist for what to do Brainstorming ideas for your website get a free site get a paid site choosing a domain name get free web design software ftp your website Now let's add some awesome content Join the free Amazon. com affiliate program Join the AllPosters affiliate program Register with search engines Creative ways to advertise and promote your site Affinity Links Guestbooks & Bulletin Boards Write essays Submit to directories More money: Google adwords Feedback- tracking your website progress STAY MOTIVATED The Money Making Bookstore Money Making Advanced Topics Kanoodle in addition to google adsense Keywords and more keywords Design for easy search engine crawling Using a sitemap Google ads: Place them on the page properly to increase your sales Advanced article writing All Materials, unless otherwise stated are Copyright© Kalif Publishing and StormtheCastle.com If you have questions or would like to contribute you can email the owner and webmaster Will --------- Storm The Castle.com - My personal site with lots of creativity related stuff, make video games etc Castle Fiction.com Fantasy books , movies and lots more Epic-Fantasy.com - The webs only site devoted to epic fantasy and swords and sorcery The Penny Quest.com One mans quest to make a million dollars Heroic Dreams Blog The Epic fantasy blog for daily information Fantasy Forum You can discuss topics in fantasy and science fiction More Tutorials on Basic Web design issues How to register with search engines to drive traffic to your site Swapping Links with other webmasters Basics of clean web design Modify your 404 page - very important Basic web design software for free Stop Making excuses and just do it Get a counter on your site Keeping Tables straight Vegetarian Dragons Vegetarian Dragons have long been the red-headed step child of the dragon world. Since the dawn of time this species of dragon has been ridiculed and made fun of. But Vegetarian Dragons are misunderstood in the realm of dragonology. They have gotten the reputation of being docile and meek but in reality they are the meanest of all the Dragons. Wouldn't you be if other dragons always made fun of you? Why are they vegetarians? The latest research has shown that the vegetarian dragon has a very unusual three stomach system much like the cow and their diet consists predominantly of a variety of hot peppers. This is how they still generate their fire. Care and feeding of your vegetarian dragon Caring for one of this species of dragon can be a real challenge particularly because they eat much more than their meat eating counterparts. A regular dragon can thrive on one meal of a knight or princess every several months and they will spend most of their time sleeping. But a vegetarian dragon has a much faster metabolism and are required to eat on a daily basis. You don't have to feed it chili peppers or any type of hot pepper but if you do not they will not spout any fire. Different peppers for different effects One of the most fun aspects is the food variation of peppers. It is a little known fact that the color of the fire that comes from the vegetarian dragons mouth will vary depending on what kind of pepper you feed it. If you feed it red peppers it will spout red fire. If you feed it yellow peppers it will spout yellow fire. And my favorite is the bright green fire that results from feeding your dragon green peppers. Resouces to more vegetarian dragon links Dragons Dragons and meat Dragons and the vegetable eaters pepper effects on your dragon


Ok, so what did I do? How did I make this dramatic change?

The secret lies in the table of contents at the left of this page. In the good example the search engine looked at this table of contents and links last. In the bad example the search engine looked at this table of contents first!

What do you do?

Make sure that the search engine gets to your important information first by tweaking the table on your page.

Heres an example: Your page is probably a table that looks something like this:

Table of Contents and links are here:

  • link one
  • link two
  • link three
  • etc.

Title of webpage

Body of your webpage All the important information is Here Vegetarian Dragons information

More links and banners and graphics

When a search engine spider hits your page it starts from left then goes right. So it scans all the information in the left hand column of the table first then it moves on to the center column. Finally it does the right hand column.

You don't want the search engine to do this. Your important, keyword rich, information is in the center column. So how do you get the spider to search that area first?

Easy - insert an extra row at the top of the left hand column like this:

|

Title of webpage

Body of your webpage All the important information is Here Vegetarian Dragons information

More links and banners and graphics

Table of Contents and links are here:

  • link one
  • link two
  • link three
  • etc.

What happens is that the spider looks at the first cell in the left hand column then doesnt move down, it moves to the next column and looks at that cell! Then it looks at the right hand column and finally it goes back and looks at the table of contents cell.

It's as easy as that! And it makes a dramatic difference in how the spider sees your webpage. One tiny change like this will have a dramatic impact on your web ranking.

 

Another advanced tutorial

A lot of people send me email and say that they have a hard time keeping tables straight. They draw them out in their web software but when they display them in a browser they look different. I have a nice little technique that will show you how to keep your tables the size you want them. Keeping Tables straight - Advanced Tutorial


Here is the tool for checking what the spider sees on your webpages:

The Search Engine Spider Simulator

 

 



Custom Search


SUBJECTS

http://www.stormthecastle.com
This is a Stormthecastle.com website

 

 


 
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