Tutorials - The big money maker for the little guy
People are searching for how to do things on the internet. It's one of
the biggest reasons why people search and it is one of the ways you can
compete with the heavy hitters on the web. You can create useful tutorials
that people will like and they will come.
The thing about tutorials is that they are labor intensive. That's why
you as the little guy can do them and get a leg up on the big guy. He
won't do the work. He is more interested in keyword optimzation, sheer
numbers of pages etc... And the bonus for you is that you are doing something
you enjoy. The tutorial is in your chosen subject! You also get the added
bonus of having the possibility of transforming your tutorial into an
article that you can submit to article directories. See
my section on writing articles
Let me give you a couple of examples. Here are two of my tutorials that
I get a lot of hits to my website for. They are very targeted to specific
niches and they are well liked. The search engines rate them very high
and consequently they get a lot of traffic.
Two of my popular tutorials
How to make
a video game - How
to Make a diorama
If you do your keyword research correctly and then target your tutorial
to a very specific keyword combination you will be surprised at how much
traffic you can get. And it is good traffic because people are exactly
interesed in what the tutorial has. And this exact targeting means they
will be very interested in the google adwords on the pages and very interested
in the other products like books that you have on the page.
I recommend
If your subject area is something hands on then I strongly recommend
you take digital pictures and use them in the tutorial. Bandwidth is no
longer an issue and pictures make a big difference in how clear your tutorial
is. You don't need a fancy camera, something inexpensive will work just
fine.
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